For Pacific Northwest contractors
We build the site. You answer the leads.
We build and run the website. You bring your business name, license, and crew. One partner per trade. Built for owner-operator and small-shop PNW contractors who want real search rankings and a steady flow of quote requests — not another national lead broker.
Current cluster status
One partner signed. Three trades open.
HVAC
TEMPLATE READY1-10 employee shop, WA L&I mechanical license, focus on residential + light commercial. Bonus if you do heat pumps with rebate paperwork.
See the site →Plumbing
TEMPLATE READY1-10 employee shop, WA L&I plumbing license, 24-hour emergency response capability. Bonus for repipe + sewer line specialty.
See the site →Electrical
TEMPLATE READY1-10 employee shop, WA L&I electrical license, comfortable with EV chargers and modern panel upgrades. K&T rewire experience a plus.
See the site →Fire Sprinkler
PARTNERED (1st Choice Fire)Closed — partnership signed with Michael Berger / 1st Choice Fire in 2023.
See the site →What you get
The site and everything that runs it.
- Custom-built website with your branding once you sign
- Full search-engine setup — sitemap, page metadata, and AI-search visibility from day one
- Service-line pages tuned to your actual offering, not a national template
- Site hosting + ongoing maintenance and improvements
- Lead tracking — you see exactly where each customer came from
- Optional cross-listing on PNW Trades hub + referrals from neighboring trade sites
What we ask
You actually run the business.
- WA L&I license + insurance current; verifiable
- You answer calls and dispatch trucks; no national call-center brokering
- Written quotes; honest diagnosis; no high-pressure upsell
- Owner-operator or small-shop (1-10 employees)
- Service area in Pierce + King County (or willingness to expand)
- Lead-fee, revenue-share, or hybrid structure — negotiable per trade
How a partnership starts
Four steps. ~2 weeks from intro to first live lead.
01
Intro call
30 minutes. We learn your business, you learn the model. No pitch deck.
02
Diligence
We verify your WA L&I, insurance, and recent customer reviews. You see our live partner (1st Choice Fire) operating.
03
Build your site
We adapt the site to your business name, service area, and offering. ~5-7 days.
04
Go live
Site goes live with your branding. First leads route to your phone or email within days of indexing.
FAQ
Common questions from interested contractors.
- What does Jalen Builds provide?
- The website, hosting, and everything it takes to rank on Google: service pages tuned to your area and trade, a full search-engine setup (sitemap, page metadata, search-visibility tools), lead tracking so you know where customers came from, and ongoing site maintenance. The same setup 1st Choice Fire has used since 2023.
- What does the contractor partner provide?
- Your business name, license number, address, and contact info. Licensing and insurance documentation. Customer dispatch — answering calls, scheduling, on-site work. Honest pricing and follow-through. The contractor IS the business; the studio is the marketing partner.
- How is revenue shared?
- Flexible. Common structures: lead-fee per qualified inquiry, revenue-share on closed projects, or a hybrid. Specifics negotiated per partnership based on the trade's typical job value and lead volume.
- What's the catch?
- Two things. One: you have to actually be the contractor — we don't broker leads to call centers or out-of-area shops. Two: you have to honor the customer experience the site promises. Written quotes, honest diagnosis, no upsell. If your shop already operates that way, the site just amplifies what you do.
Start here
Interested? Send a short note.
Include your trade, business name, WA L&I number, current service area, and how many trucks you run. We'll respond within one business day with whether your trade slot is open and propose a 30-minute intro call.